Forged out of a desire to bring people together.

our story

A destination for design, lifestyle & culture. 

Inspired by people and places, from the townships of Durban to the streets of London, we revel in the opportunity to conversate - enabling individuals to share experiences and community. 

Our origins of simple, considered tastes are fundamental to who we are.

our ethos

We are curators of normcore - lifestyle products for everyday. Normcore isn’t for anyone, it’s for everyone.

From coffee to clothing, our culture is about adaptability and connection, not exclusivity. Conscious lifestyle products.

“Normcore capitalises on the possibility of misinterpretation as an opportunity for connection — not as a threat to authenticity.”

- K Hole, NYC

A conscious culture & community.

our impact

Our products are crafted for longevity. We debate the intricate details and firmly believe in buying well, once - taking a holistic view on our design process and the life cycle of our products.

We value more than a transaction; every time you buy a product from us, a percentage will go directly to the work of Beautiful Gate.